The Pinterest Idea Pin Is Gone. What Now? Get Ready for a Pleasant Surprise 🇩🇪😲‼️

Pinterest has changed, and Idea Pins are gone. Don't worry, the functionality is still there — It just has a new name. Learn why this change is good for creators and how you can still make engaging content for your audience.

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Get the Most from Pinterest

As the founder and owner of SurfSideSafe, I have to say, - "I love Pinterest". I can't bear to think about what I'd do without it.

Pinterest is the best place to build an online presence and brand. As you know, you don't post - You pin! However, I've recently discovered that pinning just pictures doesn' quite cut it.

The experts say, "To get recognized on Pinterest, you have to pin Idea Pins."

This presents a problem. What is an idea pin? Pinterest doesn't have a menu option that says, "Create Idea Pin". But it's very simple, as you will see. When you finish reading this article, you're going to know exactly what an idea pin is, and how simple it is. This article explains it the same way I would explain it to a four year old.

The Pinterest Toy Box Analogy

Imagine Pinterest is a big, colorful toy box. Inside the toy box, there are different kinds of toys.

Before, there were special, super-duper fun toys called "Idea Pins". They were like a little mini-movie or a flip book you could look at, with lots of pictures and videos all in one. A lot of people really, really loved them.

But then, Pinterest decided to tidy up the toy box. They looked at all the toys and said, "Hmm, what if we made all the toys a little bit more like each other, so it's easier for everyone to play?"

So, they didn't get rid of the idea of those fun, multi-picture and video pins. They just changed their name and made it so that all the pins, whether they're a single picture or a video, can do the same cool things that Idea Pins could do before. It's like giving all the regular toys the ability to light up and make sounds, not just the special ones.

So, the people who told you to learn "Idea Pins" were a little bit right! Because a lot of those fun things, like putting more than one picture or video together, or adding text on top, are still what Pinterest wants you to do. They just don't call them "Idea Pins" anymore. They're just "Pins" now, but with all the fun new features!

It's a little bit silly, right? It's like if your favorite snack was called "Yummy Crunchies" and then one day your mom just started calling them "Crunchies" but they tasted exactly the same and had the same fun sprinkles.

So don't be sad that you spent time trying to learn about them. All those cool things you learned are still what you can do. You just do them when you make a regular Pin now. And that's a good thing, because it makes it even easier to be creative and share your ideas on Pinterest.

Just remember:

You can still use lots of pictures or videos in one pin.

You can still add words and fun things to your pins.

The most important thing is to make your pins pretty and interesting, just like when you're making a drawing!

Pinterest looked at all the toys in the box and said, "Video toys are so much fun! They're like little movies that people can watch. Everyone loves watching movies."

Instead of having a special "Idea Pin" movie toy and a separate "Video Pin" movie toy, Pinterest just made all the "Pin" toys able to be a video. So now, when you make a Pin, you can either make it a still picture or a video.

So, if you spent a lot of time trying to figure this out, you didn't waste your time at all. You just learned the secret handshake for a toy that has a new name. And now you know all about Pinterest idea pins!

So --- Here's What an Idea Pin Is

An idea pin is simply, a video instead of just as image. And Pinterest loves them!

They keep people on the platform. Instead of just seeing a single picture and clicking away to a website, a video gives users a reason to stop and watch. This engagement signals to Pinterest's algorithm that your Pin is valuable, and it will show it to more people.

Users love it because it's more helpful. A 10-20 second video showing pictures, a product, or a recipe from different angles, in different settings, or even a quick "how-to" clip is much more useful than a single photo. It helps people imagine your pin as part of their own lives.

Final Thoughts

I hope this article has helped you remove the confusion about idea pins.

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This is SurfSideSafe. If they got it, we got it. And if we ain’t got it, we’ll build it.